RRituals
I am currently working as a Freelance Senior UI designer in Rituals, being responsible for leading the end-to-end design of key user-facing digital experiences by creating the foundation and maintenance of a component-based design system, enabling faster development and consistency. TomTomFor 6 years I worked as a Senior UI and Graphic Designer at TomTom, where I was in charge of developing engaging design for all digital touchpoints and channels including websites, e-commerce, newsletters, emails, social, and product demos that helped support the acquisition of new customers and adhere to marketing strategies and business goals. Besides that, a big part of my role was to create and maintain TomTom’s design system, including component creation and library management, to ensure scalability and consistency across projects. 2019 - 2025
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